I have decided to introduce a new blogging section where I can post my experiences with blogging and also, give tips related to it. So, this is the first post on the series of many more blogging related articles yet to come. I wished to talk about earning opportunity at first, because, frankly, there's no better way to start this section as most of the people start blogging with an aim to make money online. So, I hope the "money making opportunity" will act as an encouraging factor for you to start/continue blogging.
It has been more than a year since I started blogging on this site. As I have mentioned above, most of the people start a blog in order to make some money online. I was not an exception. I too, wanted to make money just like some of you do right now. But, let me tell you this : it's not easy to make money through blogs. To make a decent amount of money, you need lots of hard work, patience and the will to carry on.
How do you make money through blogs?
There are several ways to make money through blogs, the most popular of which is to show advertisements. What does that mean? Well, just like in television, where television channels are paid by companies to show advertisement related to their products, blog owners are paid by different advertisement networks to show their ads. You can either use advertisement networks, or sell advertisement spots directly from your site. Google Adsense is the most popular advertisement network among blog owners because it pays higher compared to others. I won't go into details of its working, but you can always google to learn more about it.
The next way to make money is through affiliate marketing. Sounds difficult? Well, it is very easy to understand actually. You take commissions from companies for bringing in customers, that's it. Here's an example : On this particular article, I have made a list of WordPress themes that are suitable for a tech blog. Each of the links point the users to buy the theme. The links are of special kind, though. When someone clicks on the link on that post and buys a theme, I get paid a certain percentage of it. Why? Because I got them customers. And for doing that, they pay me commission. We are acting as a middleman to connect customers to companies, and we get paid for that.
Sponsored posts are another source of income for a blogger. Sponsored posts are different from regular posts, in the sense that you allow someone to promote their service/business/site. If your site has good reputation, social reach and ranks well on the search engines, businesses/companies/individuals may contact you to promote their services for certain fee. What's the benefit to them for doing that? Well, when you post about their services on your site, they get to reach out to your fan base, which means they are likely to get customers. Furthermore, as you have posted about it, random visitors will also be encouraged to buy that product. You also link to their site, which brings in another benefit for them : reputation. If your site, which ranks good on search engines, link backs to their site, there is increase in their site's reputation as well (depends on dofollow/nofollow links, which we won't get into right now).
You have to be careful while making sponsored posts, however and need to set yourself a certain set of rules to follow. You have to make sure that the site or service you are promoting is okay to be promoted. I had an opportunity once to write about a sponsored post related to a gambling site, and the fee was quite high compared to what I used to charge at that time, but I declined the offer. Why? Because first, this site is not in anyway related to gambling. I have to keep the site healthy and maintain its reputation by posting about the topics it is concerned about. Secondly, it's against Google Adsense's policy to post about gambling sites.
So, you need to put your site first, and think about what you need to do in order to maintain its reputation, before you can think of making money.
How much can you make?
When it comes to making money through blogs, sky is the limit. That's right - your earning depends on your hard work.
The above picture shows my Adsense earning till now. It lacks the earning for the month of February, which was about $200. Including the adsense earnings and earnings from sponsored posts, I have made around $1000 till now. Some may find that earning good enough, but some may not. I make $200-$300 each month, and although I am content with it, I strive to work harder and eventually increase it.
If you take a closer look at the picture, you notice that the earnings start from October. It has been more than a year and a half since I started blogging, yet the earnings are getting reported from last October only. Why is that? Because, I put the ads on my site since October.
What's the point of saying it, you ask? Its to point out to you that putting ads on your site does not mean you will make money.
I have seen newbies put ads on their site immediately after they start a website or a blog. That's not what I would suggest you to do. Why? Because you are still missing the most important thing required to make money : visitors to your blog. Remember, a blog is supposed to be viewed by many people if you are to make money through it. The more people see your site, the more your earnings are.
You start a site in order to make money. You dream of getting rich some day and what do you do? You put ads on your site. But, without any visitors, there's no use of putting the ads there.
So, what you need to do at first after starting a site, is to post quality contents. Don't think of anything else. Put your dream of making money aside and think how you can improve your blog's quality first.
Things To Keep In Mind
- Blogging pays good, but it takes time, even years. You can't expect to make money from a blog in a month or so.
- Don't compromise your site for your earnings. Try to see far beyond the money at hand. You may not have that much money right now, but if you work properly, you'll have loads and loads of it in near future.
- Put your site first before money. Keep your dream to make money aside. Do not put ads on your site immediately after you start one. Put ads on a site, after you get consistent visitors in the range of 500 or after you are sure that its about time. To apply for Google Adsense from South Asia, your site has to be at least six months old. Wait. Patience is an important trait of a blogger.
- Do not copy content from others. Do not follow any black hat techniques to rank better on search engines, they don't last long and you are destined to fail if you use them.
- Do not lose hope. If you follow the correct way, sooner or later, you will succeed.
That's about it.
I used to think the same way some of you do right now, that I would make lots of money through my blog. But, once you do start making money, you begin to realize that you don't just blog for money. You blog for the sake of blogging. You blog, because you love to do it. With the change in times, blogging, which started as an hobby, has turned out to be a passion of mine.
This article is sort of an introduction. I will be posting related guides soon enough. Stay tuned.Image courtesy : By Pvdkerk (Own work) [CC-BY-SA-3.0 or Public domain], via Wikimedia Commons